Marketplace Product Listing Services for Amazon, Flipkart, Snapdeal India | Qualities of a Great Product Listing
Marketplace Listing, Store Management & Sales Advertisement doing more for their shopping online We StyleMyCatalog provide complete account management solution including Trademark registration, Marketplace Account Setup, Image Editing, Sale & Promotion services. Depending upon the business category you are in, we note down with you to shortlist the most suitable e-commerce platforms for you. If you are satisfied we will go ahead and register you in all the Marketplaces or if required only product listing services we serve you accordingly. We will optimize your products Sell on Amazon , Snapdeal, Shopclues, Voonik, Flipkart Listing, Ebay, Groupon, Walmart, google. and other marketplace listing.
Because users are not able to view products in person before they buy, you (as the seller) should strive to create a product listing that engages as many of the person’s senses as possible so that they can get a full picture of the product they want to buy. We know that people who walk into physical stores can engage all five of their senses, making it more likely they’ll complete the purchase — how do you recreate this experience (to the best of your ability) with an e-commerce store?
“In this article, we’ll go over what makes a great product listing and how you can write the perfect description for the products you’re selling.”
- Manish Kumar
- Capturing and Compiling Product Feed Data
- Entering Product Details
- Product Categorization
- Optimizing Product Meta Titles, Meta Tags
- Crafting Original Product Descriptions
- Cropping, Resizing and Uploading Product Images
- Capturing Prices / Offers from Your Competitor Websites
- Adding Positive Product Reviews
- Product Listing Automation using Software
- Helping You to Identify The Most Selling Products
- Order Processing and Tracking
- Updating Inventory or Stock Availability Status
You’re probably familiar with Amazon’s page design: titles in large font, reasonably sized images that you can zoom in on if you want to know more, and a large yellow “Add to Cart” button to the right. Without scrolling, you can get a pretty good picture of the what the item is, its features, and important details like the dimensions. StyleMyCatalog (above) takes a slightly different approach from Amazon. Rather than emphasizing written descriptions, StyleMyCatalog gives detailed images in a variety of perspectives most of the above-the-fold space. You can easily make your selections and Add to Cart with little hassle. StyleMyCatalog has chosen a layout that’s closer to StyleMyCatalog’ than Amazon’s. Again, we see a prime focus on images and the call-to-action area. In the end, it should be your content that shines, with your page design supporting the content. It can be tempting to include all sorts of bells and whistles in terms of design, but to increase the likelihood that the customer converts and completes their purchases, you should minimize the distractions that might prevent the customer from doing so.
The Product Title
The title of your product is one of the first (if not the first) things people will see when looking at your product. At a glance, your title should tell your customer exactly what the item is, as well as any key features or characteristics.
For example, you might have something like “Girls Insulated Waterproof Jacket in Purple and Blue.”
There’s a lot of debate as to the optimal length of a title. Amazon.com, one of the biggest sellers in e-commerce, allows you 250 characters for your title. As such, some argue that you should use up as much of this real estate offered to you as possible. Others, however, argue that short and to-the-point is the best option.
Regardless of which option you choose, the most important keywords should be placed at the beginning of your title. You can use any remaining space for keywords that help you convert (for example, if you’re selling a product made of bamboo, the word “bamboo” should appear near the beginning — you can include the fact that it’s biodegradable later on at that point, since people are less likely to perform a vague and generic search for biodegradable goods).
Another thing to consider when writing your product titles is SEO. Do you know what terms and keywords most frequently lead to your website? If not, we recommend that you perform the relevant keyword research and analysis to see if you can change up your terms to improve your product pages rankings. Remember: you have some space when it comes to listing titles, so take advantage of this and include as many keywords as you can to maximize the number of people you reach via search. Bonus: this research is also useful for setting your webpage’s meta tags so that you get indexed appropriately.
Product reviews are the digital version of someone asking a friend, “Do you have any recommendations for [product]?” They are a very important part of your product description, since people will go here to see how your item fares in use and over time.
Product reviews are the one thing that’s out of your control, but that doesn’t mean that all is lost. You might think that you’ll get the best results by including only reviews that sing your praises, but it turns out that customers are more trusting of product listings if they include both positive and negative reviews.
People might even suspect censorship or faked reviews if they don’t see anything negative mentioned. Therefore, it’s important that you include all reviews.
In the United States, the Consumer Review Fairness Act means businesses cannot use non-disparagement clauses to prevent bad reviews. So be sure to publish all reviews, and don’t try to dissuade people from writing what they think.
Every shopkeeper, from the smallest grocer to the largest supermarket, knows that how you present your produce matters. It’s the same for online merchants. Customers may not be able to handle your goods physically, but that only makes presentation more important. In e-commerce, product listings are both your store window and a sales assistant. Get them wrong and shoppers will give their business to your competition in a couple of clicks. Follow these seven tips to maximize the effectiveness of your listings and see your sales soar.
1. Pick a product name that fits.
The product name is the most important part of your listing. Thanks to search engines many shoppers will read it before they even visit your store and getting it right can be the key to driving traffic to your site. Keep it clear, concise and descriptive so it tells the customer all they need to know in as few characters as possible. While it’s important to stand out, don’t waste space on empty words (Wow! Amazing!) or convoluted adjectives that confuse the message. Search engine optimization is important, but remember to think like a human, not an algorithm. The best way to move up the page rankings is to use keywords that your customers actually use when searching for the product you sell.
2. Make sure the price is easily visible.
What’s the first thing you do when something attracts your eye in a store? Check the price tag. That frustrating feeling if you can’t see it? Imagine that online when there’s not a sales assistant around to help. Make sure your pricing is as prominent as the product name – and if you’re offering a saving on the product, draw attention to that. Even if you don’t compete on price, that’s no reason to apologize for what you’re charging in a tiny grey italic font. Bargain hunters will shop elsewhere anyway. Simply match the prominence of your price with the benefits of the service you provide, such as free delivery or a no-quibbles returns policy, or appeal to impulse shoppers by displaying how quickly they could have their hands on the goods if they ordered straight away.
3. Include a photo or video.
At its most basic, e-commerce is mail order for the digital age. And there’s a reason the old Sears or J.C. Penney catalog was so thick: it was stuffed to bursting with photos. Your product listing should be just as glossy. Nobody wants to buy from an inventory list. Even if you’re selling stationery, a picture of the box of staples will help the customer visualize what they’re getting and be reassured they’ve selected the correct product.
Quality and quantity both matter when it comes to pictures. Show the product from all sides, in all available colors, and zoom in on details. Unflattering photos can be a deal breaker and affect your reputation as a retailer. If it looks like your pictures we’re taken in the back of a truck people will assume the goods fell off the back of it. If you have too many products or too small a budget to engage a professional photographer, consider investing in quality gear before you do it yourself. A digital SLR and a light cube (a pop-up tabletop studio for taking well-lit shots of small items) won’t cost the earth, but is a world away from snapping pictures with your phone at your desk.
If you’re really confident, making a short video product review can be even more powerful, with many websites reporting significant spikes in conversion rates. Video can make your product page stand out from the crowd and can drive traffic right to you from sites such as YouTube, where potential customers might find it as they research a purchase.